4 Steps to Discovering Your Target Audience
Before you create any content to promote your business, you need to determine who your ideal client is and where to find them. Yes, you can start creating content immediately – you can even get some livestream videos under your belt quickly – but if you don’t take these steps to determine who is the perfect person to hear your message, you’ll be wasting precious time.
Your ideal audience is filled with people who NEED your message; people who are searching for a SOLUTION to their problems and will see you as their fearless leader who can help them. If you just start posting your message on social media, it’s a hit or miss strategy – you might reach a few people in your target audience but generally speaking, you’ll miss your mark without doing some research first.
1. Picture your ideal client/customer. You know your business better than anyone so you alone determine WHO you want to work with. As you can see, this is extremely broad so this is the time to narrow down your ideal client demographics. Just as you narrowed down your coaching focus, so you narrow down your client base.
2. Create a client avatar and take notes about his/her demographics. Don’t risk forgetting about important client information. Write down your ideal client’s demographics – from their name to their education level to where they live – and give this avatar a name. Very often it’s easier to create social media posts, emails, or livestream videos when you picture the exact person you’re speaking to. Giving this avatar a name makes the character come to life so you can focus on helping that person (and every other person with those demographics).
3. Search for this ideal audience online and offline. Finding your audience can be a little trickier than confirming their demographics. Start off looking on social media by searching certain keywords that describe your ideal audience. This may lead you to individuals or you may find groups related to those keywords. Investigate each lead carefully and send friend requests or ask to join groups if they seem relevant.
One important note: spamming groups or new friends will never grow your business, so always interact first and start growing a relationship before sending them links to your website or latest offer.
Never forget or give up on offline marketing. Search your local area for networking groups, Chamber of Commerce events, community events, or local sponsorship opportunities. Getting your name recognized as part of the community is just as important as having an online presence. You just never know who will need your services or when so don’t write off local networking opportunities.
4. Ask questions. Always ask questions and learn as much as you can about your market. Markets will always change and your ideal client may develop a new problem you can help solve. Pay attention to what is said online but don’t shy away from asking direct questions. Use your email list and social media platforms to set up polls and ask for responses. The answers you receive may be just the inspiration you needed to create content.
Now Take Action to Give Your Audience the Content They Need
Now that you’ve got your target market settled, it’s time to plan some livestream videos to capture their attention. If that idea makes you freeze in place, join my own Facebook livestream on Thursday, March 14th, 2019 at 11:30 am so you can see my own livestream structure. I’ll also share with you 5 Steps to More Engaging Facebook Livestreams. Livestreams ARE easy to produce but you should spend some time prepping for each one. After all, you want to attract an audience, not turn them away because you don’t know what you’re doing, right? Join me on The Retail Oracle Facebook page on Thursday, March 14th, 2019 at 11:30 am.