Meet the Oracle.


Danielle Fritz, The Retail Oracle, has vision for your business …

Being raised in her family’s business, Danielle understands the success and pain of being a “small business” in the sea of big box stores and marketplace giants.

With over 30 years of hands-on experience, Danielle offers her clients the invaluable business knowledge and insight that she has acquired throughout her career. Her expertise is diverse, which includes starting in a small family- business, to leading a simple e-commerce site into a multi-million-dollar retailer.

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Danielle was instrumental in earning several community and industry awards.

One of which includes the prestigious BBB Eclipse Integrity Award. These awards are only given to businesses who model ethics, honesty and integrity for their community, customers and employees. Though her hands-on training, her innovative policies and procedures, her love for her community, she has proven that anyone with passion can build their dream business.

Danielle understands the language of small business and the things that are important to a store owner. Your audience will know it … and appreciate it!

The Retail Oracle is here to guide you to that lifestyle business you envisioned when you opened your doors the very first day.